Business Book

This is a new book. Condition: Brand New.

DK's best-selling guide to the \"big ideas\" of business - now fully revised and updated

How can you create a successful brand? What makes a great business leader? Why do some firms fail while others prosper?

Explaining the key ideas in the field of business in a clear and simple way, The Business Book answers these questions and more besides, and is the perfect introduction to the subject. Untangling knotty concepts and shedding light on abstract theories, entries unpack each complex idea with a combination of easy-to-follow explanations, innovative graphics, and intriguing quotes.

The Business Book is a plain-speaking visual guide to the most important principles within the field, from competition-based theory and critical-path analysis to market-mapping and the MABA matrix, demystifying the work of seminal business thinkers from Bruce Tuckman and his \"five stages\" for team organization to Michael Porter and his \"five forces\" model.

Fully revised and updated with eight pages of brand-new content, including entries on disruptors and external shocks (such as the Covid-19 pandemic) and models of \"hybrid\" working, The Business Book is an inspiring and comprehensive introduction to a truly fascinating and ever-relevant subject.

Book details and technical specifications

Format: Hardback
ISBN13: 9780241696071
Published: April 2026

Number of pages: 360
Width: 203 mm
Height: 255 mm
Depth: 27 mm

Publisher: Dorling Kindersley Ltd