Business to Brand

This is a new book. Condition: Brand New.

Business to Brand: Moving from Transaction to Transformation is the definitive guide for all small business owners who want to create a brand - not just a business.

Anyone can start a business, but how do you develop it into a brand? In this practical guide - the follow-up to the hugely successful business book, Passion. Purpose. Profit. - award-winning author, business coach and podcaster Fiona Killackey (of My Daily Business) shows you how to transform your business into a brand your customers can truly connect with. Whether you are just starting out or are decades into your business journey, you will learn the essential frameworks for moving your audience from simply transacting with your business to being transformed by your brand.

From product development to positioning, visual identity to values, team building to tone of voice, you'll have a clear understanding of where you're going and exactly how you'll get there. Complete with step-by-step tips and templates, as well as case studies and interviews with successful brand owners, Business to Brand will have you energised and excited about your future.

Book details and technical specifications

Format: Paperback / softback
ISBN13: 9781743799710
Published: September 2024

Number of pages: 256
Width: 160 mm
Height: 210 mm
Depth: not specified

Publisher: Hardie Grant Books