From the Ground Up

This is a new book. Condition: Brand New.

THE bible for anyone looking to build a brand from scratch, from the co-founders of global success frank body.

The only thing scarier than a new idea is an old one.

Jessica Hatzis and Bree Johnson, co-founders of cult branding agency Willow & Blake and the $100m global skincare brand frank body, share their expert advice on building a brand from scratch - the ethos, process, opportunities and pitfalls to avoid - from both their own journey and that of other notable Australian entrepreneurs.

With a strong focus on how women and minorities are creating some of the best brand activity out there, including case studies from a portfolio of brands worth over $1billion, From the Ground Up is an honest and proven approach to brand building for entrepreneurs, marketers and dreamers who want to build not just a business but a legacy.

Curious? Time to risk it for the biscuit.

Book details and technical specifications

Format: Paperback / softback
ISBN13: 9781923293953
Published: June 2026

Number of pages: 288
Width: 153 mm
Height: 234 mm
Depth: not specified

Publisher: Affirm Press