Recognise Me

This is a new book. Condition: Brand New.

Branding really does matter in a competitive world - as Ken Cato AO, one of the world's leading branding experts, highlights in his illuminating new book, Recognise Me. Cato shows why brand identification should be the paramount goal of any enterprising firm, and how brand design is the ultimate factor that drives an enterprise towards recognition. He features very many examples of brand design and use to demonstrate the world's best practices in branding. And throughout he offers his own insights and those of leading personalities in business, the arts and the community.

Book details and technical specifications

Format: Hardback
ISBN13: 9780895381293
Published: December 2022

Number of pages: 400
Width: 241 mm
Height: 241 mm
Depth: not specified

Publisher: Schiffer Publishing Ltd